15 October 2026
The permission slip we keep waiting for
We can ask for a pay rise and still struggle to say what we want in bed. Ally Iseman on pleasure, awkward conversations and the habit of putting ourselves last.
By Carly Osman-Holme · 4 min read
There is a gap I keep noticing. Confident, articulate women who can hold a room, negotiate at work and make difficult decisions seem to lose access to all those skills when the subject is what they want sexually. Suddenly we don't know how to ask. Or whether we're allowed. Or what asking might suggest about everything we've been doing until now.
When I spoke to Ally Iseman, founder of Passport 2 Pleasure, I told her about growing up in the eighties and nineties with the sense that a woman's role was to give pleasure to a man. Not necessarily to have it herself. Nobody needed to spell that out. The message was already everywhere.
You can reject that idea intellectually and still discover it quietly running things in your own relationship. Being able to name a belief is not the same as having stopped living by it.
Are we counting the wrong thing?
Ally makes a distinction that seems obvious once someone says it: having sex and enjoying sex are different things. When someone comes to her because the physical part of a relationship has gone quiet, she asks whether they enjoyed it when it was happening. Sometimes that question has never occurred to them.
We are quite good at discussing frequency. How often? More than before? Less than our friends? We are much less practised at asking what the experience is actually like. If the thing you've stopped doing wasn't particularly enjoyable, getting back to the old number might not be the answer.
That changes the question from how to make yourself want more sex to what you want more of, and what you might want less of. Which requires noticing your own experience before you start managing somebody else's response to it.
Start somewhere less loaded
Ally doesn't suggest beginning with your most difficult sexual conversation. Pleasure exists outside the bedroom too. Her starting point is the ordinary stuff: the smell of your first coffee, how the cup feels in your hand, the small experiences you enjoy and usually rush straight past.
You could jot those moments down, the way you might keep a gratitude list. Not to turn drinking coffee into another self-improvement task. To practise noticing what you actually feel instead of what you think you're supposed to feel.
It also takes pleasure out of the narrow category where it has to mean sex, and sex has to mean orgasm. There is more to enjoy than a particular outcome. There is more to notice than whether you have successfully completed the activity.
Awkward isn't automatically wrong
Asking for something unfamiliar can feel excruciating. Especially in a long relationship, where saying you'd like something different risks sounding like you've been quietly dissatisfied for years. It is easier to leave the subject alone than to find out how the other person will hear it.
Ally treats this as learning a skill. A new language takes practice. You don't expect to be fluent immediately, and stumbling doesn't necessarily mean you should stop. The distinction she makes is between ordinary awkwardness and being unsafe. They are not the same thing. Feeling pressured, afraid or unable to say no is not discomfort you owe anybody the effort of pushing through.
But in a relationship where there is safety and respect, a slightly clumsy conversation might simply be a slightly clumsy conversation. It doesn't have to be evidence that the relationship is broken.
Curiosity is different from a complaint
I asked whether you have to do this exploration alone or alongside a partner. Ally recommends beginning with yourself. Not because your partner doesn't matter, but because their reaction can drown out your own response before you've had a chance to understand it.
That felt revealing. If you're constantly checking whether the other person is enjoying something, approving of it or feeling reassured, there isn't much attention left for how it lands with you. You can't explain a preference you haven't allowed yourself to notice.
When you do bring a partner in, curiosity offers a different starting point from accusation. Saying that you've been thinking about something and would like to explore it together is not the same as announcing that they've been doing everything wrong. There is room to learn without putting either person on trial.
Ally is clear that you cannot make someone else change. Nor does finding more pleasure require leaving a long relationship. The sense of novelty people sometimes discover when they become single can also be something a couple makes space for together, if both people want to.
What interests me is how much of this is about permission rather than technique. Permission to have an experience that belongs to you. To change your mind about something you once liked. To ask a question without already knowing the answer. We can spend a very long time waiting for someone to make that permission explicit. Perhaps noticing what we want is where we stop waiting.
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